Demand for inverter ACs picking up this summer
Consumers are upgrading to high-end inverter air-conditioners in the hope of halving their electricity bills this summer. With an average selling price of ,000, inverter models are expected to expand the air-conditioner category to ,000 crore this year.Currently, inverter ACs (which lead to 50 per cent reduced electricity bills) comprises 8 per cent of the 4.7 million unit air-conditioner category.Market leader, LG has already switched its complete manufacturing line into making inverter models.“Inverter AC is a high value proposition as the average selling price is ,000, which will push up the overall category size to ,000 crore this year. LG, which has a market share of 19 per cent, has already shifted its .....